This project features a custom beer label design titled JP-8 created for MSU Denver's Department of Hospitality to commemorate an alum of the program who passed away. The label serves as both a tribute and a celebration, honoring his legacy through thoughtful typography and a bold, cohesive visual identity. Designed to carry meaning beyond the bottle, JP-8 transforms packaging into remembrance, capturing the spirit, pride, and lasting impact of a member of the program’s community.