Assembly Student Living Brand Identity

This project develops a visual brand identity for a student housing complex, shaped by the contrast between its residents and its architecture. While the space is primarily home to first-time college students, the building itself carries a sense of age, history, and retro character. The identity leans into this tension, using it as a foundation for a distinctive and memorable visual system.

Drawing from the building’s historic qualities, the brand incorporates a muted yet warm color palette, expressive type treatments, and layouts that reference vintage design while still feeling approachable to a younger audience. Typography plays a central role, blending nostalgic influences with contemporary clarity to create a voice that feels both established and