The current RTD brand is well thought-out and is intentionally approachable. The colors, typographic considerations, and applications align with the brand as “The People Who Move People.” The intention of the redesign is to re-contextualize the app’s interactivity from a different perspective on approachability. Public transportation generally has the stereotype of being for a specific audience and use case and it is often associated with lower class users who may or may not have access to a personal vehicle. This is a tendency often adopted in the US to better promote a car-centric lifestyle. This redesign takes a brand that supports the movement around a city and situates it within the premise that public transportation is the more desirable option.